Neutis N5 is a tiny quad-core system on module produced by Emlid initially for their own internal purposes. But later the developers came up with an idea of selling Neutis independently as it provides wide range of possibilities for its users and can be a good solution for hardware startups.
To introduce Neutis N5 at the market Emlid needed an identity for their brand new product.
After the research in the related area, we came to a conclusion that our main competitors use white with either pink, violet or blue colors to build their visual language.
So that Emlid Neutis could be clearly identified and not confused with other SOMs manufacturers I went for inverted palette and used bright, almost fluorescent green on dark grey-blue background.
Thank you!