Packaging concept for an already existing trademark.
Kipchackskie is a company from Bashkiria - region with a long history and rich cultural background. Traditions are important here, and the national Heritage is preserved with respect and care. And how many local specialties you can find here! But in reality if you want to bring a sweet souvenir from the trip to Bashkiria, you’ll be disappointed- they are packed with ugly-looking PVC boxes.
Kipchakskie produces honey and chack-chack- a traditional Bashkir desert. They wanted their products to be beautiful and authentic. That’s why I thought about the design that people would like to keep even after the packaging contents will come to end. Several patterns were made on the basis of traditional Bashkir ornaments, and were then used on the hexagon-boxes, that reminds us of honeycombs. This shape was chosen as it allows to stack the boxes on one another and is resistant to pressure. It is solid and won’t be smashed in your luggage.
Traditional patterns of Bashkiria
Patterns created on the basis of the ornaments above
